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Alter id is a creative studio and an international network of creatives, based in Stockholm and Paris. We are driven by culture, curiosity and creativity. Alter id are passionate about communication and eager to develop new and personal solutions for our clients. We are experts in branding, image, social media content, strategy, building teams and execution on all levels. We have strong values and big ideas, with an easy-natured, open-minded approach. Alter id offers alternative creative solutions from idea to execution.


Creative direction
Art direction
Creative concept development
Brand identity
Visual identity
Graphic design
Art buying

Project management
Content development
Social media management
Event production (special request)
PR (special request)



Margareta Wingårdh is an art buyer, curator and creative director on set with a thorough understanding of the fashion and arts industries, from creative conception to production and visual communication and content within the luxury segment. She has worked with creative direction on set and Art Buying of photography for many prestigious campaigns, and has been working for brands developing brand direction, visual identity and production for many years.

Margareta worked with various brands within the LVMH group for 7 years, such as Louis Vuitton and Céline, alongside Phoebe Philo. With her strong knowledge and experience she has worked with clients such as Lipton, H&M, IKEA, Rolex, Dom Pérignon and Louis XIII. She began her career in fine arts continuing with creative production, sales, public Relations, as well as working within talent management.


Elinor Nystedt is a creative director, strategist and curator with a visionary and progressive mindset with extensive in-house experience at developing strong brands. She has been working for brands at the crossroad of design for many years with brand direction, visual identity and creative marketing.
Elinor worked at Weekday holding positions such as Brand & Marketing Director and Head of Creative studio. She worked as Marketing Director at J.Lindeberg and has held various positions within the H&M Group among other brands.

Elinor has collaborated with international brands and artists such as Bruno Pieters, BLESS, Encens Magazine, Sophie Bille Brahe, Nhu Duong, Stine Goya, Kosta Boda (Åsa Ljugnelius/Ludvig Löfgren), The Royal Swedish Opera and with fashion schools such as Central St. Martins and The Royal Academy of Fine Arts Antwerpen. She is a strong force in creative business development and creative conceptualisation.


Viola Bergström is a digital strategist, project manager, production manager and content developer with strong communication skills. She has been working within the fashion industry both at agencies and with in-house brands for many years with various brands within fashion, lifestyle and retail. Viola has great knowledge and skills from building brand platforms in digital- and social media channels.

Viola worked at Patriksson Group with various clients such as Ralph Lauren, Rodebjer, GANNI, Levi’s and Zound Industries. She worked as Community Planner and Marketing Project Manager at J.Lindeberg where she developed strong skills in digital communication and marketing. She worked as a freelancer the following years with clients such as PUMA, MONKI and Synsam with social media strategy, public relations, branding and production.


Lisa Wendelstam is a senior art director and creative director on set with over 20 years of experience within visual communication and graphic design. She has been working at both creative agencies and in-house brands, developing visual identities and campaigns. Lisa has held several prestigious positions within the H&M group working with brands such as H&M, Arket, & Other Stories and Weekday. She has most recently worked as a freelancer the last couple of years with brands such as Esprit and GANT.
Lisa has exceptional organisational skills, is meticulous and combines her strategic thinking with her visual mindset. She has many years of experience in both digital and print, along with building E-commerce foundations and online visual direction. Lisa has great knowledge in creating, campaigns, look-books, advertising, invitations, packaging and store material with an eye for detail to create sheer perfection.