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Alter id is a creative studio and an international network of creatives, based in Stockholm. We are driven by culture, curiosity and creativity. Alter id are passionate about communication and eager to develop new and personal solutions for our clients. We are experts in branding, image, social media content, strategy, building teams and execution on all levels. We have strong values and big ideas, with an easy-natured, open-minded approach. Alter id offers alternative creative solutions from idea to execution.


Creative direction
Art direction
Creative concept development
Brand identity
Visual identity
Graphic design
Art buying

Project management
Content development
Social media management
Event production (special request)
PR (special request)
Set design (special request)



Margareta Wingårdh is an art buyer, curator and creative director on set with a thorough understanding of the fashion and arts industries, from creative conception to production and visual communication and content within the luxury segment. She has worked with creative direction on set and Art Buying of photography for many prestigious campaigns, and has been working for brands developing brand direction, visual identity and production for many years.

Margareta worked with various brands within the LVMH group for 7 years, such as Louis Vuitton and Céline, alongside Phoebe Philo. With her strong knowledge and experience she has worked with clients such as Lipton, H&M, IKEA, Rolex, Dom Pérignon and Louis XIII. She began her career in fine arts continuing with creative production, sales, public Relations, as well as working within talent management.


Elinor Nystedt is a creative director, strategist and curator with a visionary and progressive mindset with extensive in-house experience at developing strong brands. She has been working for brands at the crossroad of design for many years with brand direction, visual identity and creative marketing.
Elinor worked at Weekday holding positions such as Brand & Marketing Director and Head of Creative studio. She worked as Marketing Director at J.Lindeberg and has held various positions within the H&M Group among other brands.

Elinor has collaborated with international brands and artists such as Bruno Pieters, BLESS, Encens Magazine, Sophie Bille Brahe, Nhu Duong, Stine Goya, Kosta Boda (Åsa Ljugnelius/Ludvig Löfgren), The Royal Swedish Opera and with fashion schools such as Central St. Martins and The Royal Academy of Fine Arts Antwerpen. She is a strong force in creative business development and creative conceptualisation.


Lisa Wendelstam is a senior art director and creative director on set with over 20 years of experience within visual communication and graphic design. She has been working at both creative agencies and in-house brands, developing visual identities and campaigns. Lisa has held several prestigious positions within the H&M group working with brands like H&M, Arket, & Other Stories and Weekday. She has also worked with brands such as Esprit and GANT.

Lisa has exceptional organisational skills, is meticulous and combines her strategic thinking with her visual mindset. She has many years of experience in both digital and print, along with building E-commerce foundations and online visual direction. Lisa has great knowledge in creating, campaigns, look-books, advertising, invitations, packaging and store material with an eye for detail to create sheer perfection.


Tilde Ronström is a junior creative and producer with a visual mindset, digital focus and attention to detail. Her professional background is grounded in retail, visual merchandising, production, event and social media management. Tilde has previously worked at Teurn Studios and Marimekko, where she held various positions.

Tilde has exceptional organizational skills, demonstrating attention to detail and efficiency. Her interests span a wide spectrum, ranging from fashion and art to culture, music, and interior design. She is a strong force within image research, which makes her a reliable asset for any visual project. Tilde also possesses a positive and solution-oriented mindset. She approaches challenges with optimism and determination, consistently seeking innovative solutions.